How Star Trek Was Sold Around The World

J.J. Abrams’Star Trekreboot is the most successful Trek movie ever internationally … but is that because international audiences did n’t know what they were conk to see ? In dissimilar nation , targeted packaging sample to make Trek into dissimilar moving-picture show .

Variety report on the variation in Trek marketing for dissimilar regions :

In Mexico and Russia , for case , the pic ’s poster features a immense column of fire coming down from the sky near the Golden Gate Bridge . In other territories where human drama is the collection , the character of Captain Kirk was boast front and center , flank by the characters of Spock and Uhura .

Last Of Us 7 Ellie Crash

In Japan , the love story in a film is always played up , even when it ’s a big tentpole like “ Star Trek , since the demonstration known as “ office ladies ” is debate crucial to a film ’s performance . ( That ’s why Sony ’s campaigns for “ Spider - Man ” always featured the character of Peter Parker and Mary Jane Watson . )

“ These cleaning lady in Japan are between 20 and 40 eld old , and they go to the movies by themselves , after work . That ’s why a picture show like ‘ Titanic ’ live bananas . These office staff ladies are the holy grail , ” one international marketing White House says .

I ’m not sure that anything explainsthe stinky British poster , though ; it ’s the far left on the third row of various Trek posters below .

Mission Impossible 8 Underwater