Google’s Broken Promise: The End of “Don’t Be Evil”

In aprivacy insurance policy switching , Google announced today that it will begin tracking users universally across all its services — Gmail , Search , YouTube and more — and apportion data on drug user action across all of them . So much for the Google we signed up for .

The variety was announcedin a blog post today , and will go into burden March 1 . After that , if you are signed into your Google Account to apply any service at all , the company can use that entropy on other service as well . As Google puts it :

Our new Privacy Policy makes clean that , if you ’re signed in , we may blend information you ’ve provided from one service with data from other services . In short , we ’ll address you as a undivided exploiter across all our products , which will mean a simpler , more visceral Google experience .

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This has been long coming . Google ’s privacy policies have been shifting towards sharing information across servicing , and away from data compartmentalisation for some time . It ’s been consistently de - anonymizing you , initially requiring actual figure with Plus , for example , and then tying your Plus answer for to your Gmail bill . But this is an wholly new tier of sharing . And give all of the minus feedback that it had with Google+ privacy issues , it ’s especially perturbing that it would take actions that further erode user ’ privateness .

What this means for you is that data from the things you search for , the emails you send , the spot you seem up on Google Maps , the telecasting you watch in YouTube , the discourse you have on Google+ will all be garner in one plaza . It seems like it will peculiarly dissemble Android user , whose real - sentence location ( if they are Latitude substance abuser ) , Google Wallet data and much more will be up for grabs . And if you have signed up for Google+ , odds are the company even knows your real name , as itstill rank hurdles in front of using a pseudonym(although it no longer explicitly want users to go by their real epithet ) .

http://gizmodo.com/5878638/your-google-pseudonym-must-be-approved-in-google-court?tag=google

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All of that data story will now be explicitly grumpy - reference . Although it mention to ply users a better experience ( read : more highly tailored results ) , presumptively it is so that Google can deliver more extremely targeted advertizing . ( There has , incidentally , never been a best time to familiarize yourself withGoogle ’s Ad Preferences . )

So why are we calling this evil ? Because Google changed the rule that it define itself . Google ramp up its reputation , and its multi - billion buck business , on the hope of its “ do n’t be evil ” philosophy . That ’s been largely understand as meaning that Google will always put its users first , an interpretation that Google has cultivated and encouraged . Google has build a very moneymaking company on the reputation of user esteem . It has made billions of dollars in that effort to get us all under its feel - good collapsible shelter . And now it ’s pulling the stakes out , collapsing it . It give you a few hebdomad to pull out your data out , using its data - liberation service , but if you want to expend Google table service , you have to jibe to these rules .

Google ’s ism speak directly to making money without doing evil . And it isvery explicit in calling out advertising in the section on “ evil . ” But while it emphasizes that ads should be relevant , obvious , and “ not flashy , ” what seems to have been forget is a respect for its users privacy , and established practices .

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Amongits privacy principle , number four distinction :

mass have unlike privacy concern and needs . To best serve the full range of our users , Google strain to volunteer them meaningful and fine - grained alternative over the use of their personal info . We believe personal information should not be held surety and we are committed to building merchandise that let users export their personal information to other table service . We don‘t betray user ’ personal entropy .

This baffle that line . It eliminates that fine - grain control condition , and means that thing you could do in relative namelessness today , will be explicitly associated with your name , your face , your earphone number number March 1st . If you use Google ’s services , you have to agree to this new privacy policy . Yet a literal fear for various seclusion concerns would recognize that I might not require Google associating two pieces of personal data .

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And much worse , it is an explicit change of mind of its previous policies . As Google noted in 2009 :

Previously , we only offered Personalized Search for signed - in users , and only when they had Web History enable on their Google Accounts . What we ’re doing today is expand Personalized Search so that we can provide it to signed - out exploiter as well . This accession enables us to customize search outcome for you based upon 180 day of hunt action linked to an anon. cookie in your web internet browser . It ’s completely disjoined from your Google Account and Web History ( which are only available to bless - in substance abuser ) . You ’ll recognize when we custom-make results because a “ View customizations ” link will look on the top right wing of the hunt answer Thomas Nelson Page . Clicking the link will let you see how we ’ve customize your resolution and also rent you turn off this type of customization .

The change come shortlyafter Google revamped its hunting solution to include social results it called Search plus Your World . Although that move has drawn heavy criticism from all over the vane , at least it give users the choice to not enter .

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