After Apple announced plans toacquire Shazam at the terminal of 2017 , the business deal was put on hold when the EU launched an antitrust investigating to decide if it would lessen competition between pelt medicine providers .
The worry was that , because one of Shazam ’s subprogram is recommending where users can purchase or pour a song after it ’s been identified , Apple could use that feature film to below the belt prioritize service like iTunes or Apple Music over third - party options like Deezer or Spotify .
However , in a command EU competition commissioner Margrethe Vestager say , “ After thoroughly analyzing Shazam ’s user and euphony data , we found that their acquisition by Apple would not reduce competition in the digital music streaming market,”Reutersreported .
In this vitrine , while Apple ’s buyout of Shazam was not found to be anticompetitive , Vestager justified the probe by say , “ Data is key in the digital saving . We must therefore carefully critique transactions which lead to the accomplishment of important sets of data , including potentially commercially sore ones . ”
Going forward , what ’s not readable is if the Shazam app will go along to be uncommitted on Android after Apple complete the buyout . But with Apple Music being one of the few Apple apps available on both iOS and Android , there ’s a good hazard Shazam will continue to operate as common on both platform , at least in the poor term . We ’ve give out to Apple for more selective information .
And down the route , Apple surely has greater ambitions for Shazam than simply helping the great unwashed describe songs , but it seems we ’ll have to wait a little longer to see what those plans entail . Hopefully , they wo n’t necessitate serve Apple pick more tracks to be used inCarpool Karaoke .
[ Reuters ]
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