Elon ‘I Hate Advertising’ Musk Names NBC Ad Exec as Twitter CEO

Twitter owner Elon Musk announced that NBCUniversal head of publicise Linda Yaccarino , an industry veteran with more three decades of experience , would be the social medium company ’s next chief operating officer . Musk told the world how he felt about Yaccarino ’s professing in a 2019tweet : “ I hate advertizing . ”

After numerous mercantile establishment published reports nominate Yaccarino as the top contender , Musk confirmed her new position in a tweet on Friday . Musk scandalise the internet on Thursday when he announced that he hadfound a young CEO for his lam societal media company , although he did n’t reveal her identity operator , only her provisional start date .

“ I am excited to receive Linda Yaccarino as the Modern chief operating officer of Twitter ! ” Musk tweeted on Friday morning . “ @LindaYaccwill focus chiefly on patronage operations , while I focalise on ware intention & new applied science . count forward to working with Linda to metamorphose this platform into X , the everything app . ”

Linda Yaccarino is NBCU’s chairman of global advertising and partnerships.

Linda Yaccarino is NBCU’s chairman of global advertising and partnerships.Photo: Slaven Vlasic (Getty Images)

I am excited to receive Linda Yaccarino as the new CEO of Twitter !

@LindaYacc will focus primarily on business operations , while I rivet on merchandise design & new technology .

Looking forward to working with Linda to transform this platform into X , the everything app.https://t.co/TiSJtTWuky

Galaxybuds3proai

— Elon Musk ( @elonmusk)May 12 , 2023

On Thursday , Musk read that Yaccarino would be take off at Twitter in about six weeks , although it ’s not clear whether that ’s still the plan given that Yaccarino resigned from her role as chairman of global ad and partnership at NBCU on Friday sunrise as speculation mounted .

“ Excited to harbinger that I ’ve hire a new CEO for X / Twitter . She will be commence in ~6 week ! ” Musktweetedon Thursday good afternoon . “ My role will transition to being exec chair & CTO , supervise mathematical product , software & sysops . ”

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According to theWall Street Journal , Yaccarino oversees about $ 13 billion in yearly ad taxation for NBCU , which is well - beyond the$4 billion per yearthat Twitter used to bring in before Musk ’s acquisition . The NBCU executive has unaired relationships with vendor and ad agencies and is known for her tough negotiating skill , the Journal reported .

Yaccarino question Musk last calendar month at her“Possible ” advertizement conferencein Miami , where he stress to boost advertisers to come back to the platform while also warning them to stop narrate him what to do .

“ It ’s completely nerveless to say that you want to have your advertising seem in sealed places of Twitter and not in other places , ” Musksaid at the conference . “ But it is not nerveless to say what Twitter will do . And if that means losing advertizement dollars , we ’ll lose them . But exemption of talking to is preponderant . ”

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Twitter ’s advertising business has taken a bang since Musk consume over the caller last October , when hereinstated banish accounts belonging to neo - Nazis , tweeted outconspiracy theory , and place off employees charged with moderating the political program . In the first stern of the year , 37 of Twitter ’s top 100 advertizer spent nothing on ads on the weapons platform . Meanwhile , 24 other companies have quash their ad spend by 80 % or more , as told by the Journal .

Musk ’s announcement about a novel CEO is already prove to be a welcome relief for Tesla , Musk ’s other companionship . Tesla shareholders have been begging Musk to devote more attention to Tesla , which provides most of his riches , for months now . Tesla stock was up 2.10 % on Friday morning .

Update 2025-03-16 , 9:13 a.m. ET : This post has been updated with information about Yaccarino ’s resignation from NBCU .

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