In realness , when the top of the boxful is opened , there ’s actually five replacement rolls of magnetic tape inside that are smartly veil by a sparse angled mirror . It ’s an onetime trick we ’ve sure as shooting all seen before , but re - purposed perfectly here . And the packaging earned Kolle Rebbe a much deserved2014 CLIO award , which is like the Oscar for advertising . [ AdeeveeviaTaxi ]
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