Somewhere in between responding to the fallout from accusations ofmisogyny and intimate molestation , reply to the side effect from its chief operating officer screamingat a belly-up driver , and responding to fallout from a New York Times investigationuncovering a secret worldwide programto evade police , ride - sharing giant Uber had a eureka moment : Hey , why not trot out some fair sex and minority ?

As firstspotted byInc , Uber summate unexampled Book of Job listing for several diverseness oriented emplacement on Friday , include acoordinator , businesspartnerandmanagerof diverseness and inclusion . And after a slew of controversies uncovered a mostly nonadaptive and outright hostile work polish that denigrated female employees and driver , the company could certainly habituate an overhaul .

Part of its rebranding as a cuddlier , less hindering of justice ride - sharing app appear to be focusing on diverseness or ( as the listing put it ) “ driv[ing ] innovation and dilate a culture of inclusion that helps to observe remainder . ” This is a bit of a reversion for the ship’s company that , pre - controversy , balked at seriously investing in the idea and releasing a diversity news report like Apple , Yahoo , and Google all have . When asked , HR head Liane Hornseytold a Fast Company reporterin former March :

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

“ I have n’t see it move the phone number . I have n’t seen anyone who ’s done it say it ’s made any departure for them . I reserve the right to really think about that over time . But it has n’t work for anyone , so why would I ? ”

Diversity reports are n’t ideal , andoften obscure key informationabout enlisting , but they post an crucial message to prospective employee , bear witness them that a company is uncoerced to endure some bad wardrobe for the sake of a little bit of transparentness and answerableness . Diversity reports do n’t “ work ” in the sentiency that they immediately result in Modern hires , but they illustrate what diversifying a company actually requires — which is more than just throw money and blaming the line .

Simply put , diversity theme are n’t for the people already in the ship’s company with task , they ’re for the gifted people routinely overlooked by the tech industry , attest that a company measure something that they , as women , as LGBT individuals , as people former than 35 , have to provide . Uber ’s dismissal of diversity reports speaks to the same hubris that get rampant misogynism suppurating sore . Now , Uber ’s essentially demand prospective employees to work two jobs : as diversity liaisons changing company culture and as visibility tokens symbolise a paradigmatic shift for Uber . It ’s diversity as currency to “ corrupt back ” good will .

William Duplessie

Whoever end up accepting the positions will for sure have their workplace tailor out for them . And , at this point , it ’s deserving wondering if prospective candidates will even want the gig .

[ Inc ]

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