Amazon Is Building a Smart Fridge That Knows What You Eat

Keen as ever to innovate around new manner to siphon data out of your dwelling house , Amazonis reportedly strong at work on a smart icebox that will be able-bodied to get across your leverage habit , predict your food preferences , and give you health and sustenance advice you did n’t involve for .

On Tuesday , Insiderreported that the new electric refrigerator — internally dubbed the not - at - all - ominous Project Pulse — utilize some of the same computer - vision technology that ’s presently being used to power Amazon ’s cashierless stores . By employ reflex scanning , the wise fridge ’s organization will be able to keep origin of your intellectual nourishment inventory and advise you when a ware has exceeded its shelf life history , and will also appraise when you ’re pay off low on certain detail so that you may reorder them from — where else — Amazon Fresh ( or perhaps your local Amazon - owned Whole Foods Market ) .

While Amazon has been increasingly set on manufacturing its own devices as of late , the companionship is aver to be in talks with several big consumer electronics make that it could potentially partner with to fabricate the refrigerators . The magnetic dip into the rest home appliance market would put Amazon into more direct competition with big - name retailer like Samsung , LG , and General Electric — all brands the ship’s company sells via its online marketplace .

Photo: David Becker / Stringer (Getty Images)

The smart fridge project is just the late by Amazon design to contribute treasure trove of data point to it its ever - expandinghome surveillance trawl . During the party ’s annualSeptember computer hardware eventthis year , executives concluded a display that had been rife with gadget that criminal record , surveil , and otherwise track exploiter ’ behavior by announce its pièce de résistance : Astro , a mobile home assistant designed to memorize your home ’s floor plan , down to the room where your child sleep .

Although Amazon is comparatively practiced at disguise these innovations as benign home technologies designed to make your life easier , their potential to eat at privacy while flying undetected beneath the matching banners of “ public toilet ” and “ home plate security ” should n’t be ignore .

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